Here is a starting point when sending client emails. Feel free to tweak these and add on anything that fits your needs!

Following up

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Hey (Name),

Hope you're doing well! I wanted to follow up on the email I sent on [date] regarding [topic of the last email]. Have you had a chance to review it? I'd love to hear your thoughts or any feedback you might have.

Let me know if you have any questions or if you'd be open to a quick call to discuss further.

Looking forward to your response!

Thank you,

(Your Name)

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Rejecting a Project

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Hey (Name),

Thank you for reaching out—I truly appreciate you considering me for this project.

Your project sounds wonderful! However, I’m currently at full capacity until [date/month] and won’t be able to take it on this time.

That said, I know a very talented freelancer whom I highly recommend and who may be a great fit. Would you like me to introduce you?

Thanks again for thinking of me, and I hope we have the chance to work together in the future!

Thank you,

(Your Name)

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Cold Emailing Prospect

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Hey (Name)

I’ve been following [Brand] for a while and love what you do—[Product] is [compliment their product]!

I’m [Your Name], a [Your Profession] specializing in [Your Niche]. With experience working with brands like [Notable Clients], I help businesses create [brief value proposition]. Would love to see if I can support your team!

Let’s set up a quick call—feel free to check out my portfolio: [Website].

Looking forward to your thoughts!

Thank you,

[your name]

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Invoicing

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Hey (Name)

We're excited to move forward with the project! Please find the attached billing/contract. For your convenience, here are your payment details: _

Let me know if you have any questions or need any assistance with the payment process. Looking forward to working together!

Thank you,

(Your Name)

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Onboarding + Next Steps

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Hey (Name)

Welcome aboard! We're excited to get started. To ensure a smooth and productive process, here’s an outline of the next steps and expectations:

I've attached the proposed project timeline for your reference. Let me know if you have any questions!

Looking forward to working together.

Thank you,

(Your Name)

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